Finding your target audience is the biggest challenge you may face while launching your business. However, internet has made things quite easier in a number of ways. For instance, now you have search engines that help you find the audience you can target in order to set your marketing plan. One thing worth mentioning here is that SEO (search engine optimization) should absolutely not be afterthought because you face the bigger competition to come into the spotlight from the very beginning of your business. This is the major reason that you need to plan SEO for your startup as one of the major tasks.
Below, we are going to mention how you can plan SEO for your business.
The business goal
One thing that you need to keep in mind is that the major purpose of SEO is to help you achieve your business goal. Therefore, your main objective should be to think above just driving the traffic to your site. As a matter of fact, the goal-oriented SEO strategy may bring less traffic to your website but that traffic is going to be of the kind that your website requires. In the end, it will be useful for the promotion of your website. Some of the major business goals may include:
- Better return on investment
- Brand recognition
- Growth in the targeted leads
- Business growth
- Customer loyalty
The topic generation
Unless you are an ecommerce website and your main goal is to get your product sold through the product page on your site, you will need to make sure that you have got something on your site to get traffic. It means that if you rely on the content to attract traffic and links, you will need to make sure that your content is up-to-date. There are several ways you can generate content on different topics. Some of those ways include:
- Blog posts
- Guest posts
- Tools and web apps
Make sure that you are paying attention to the keyword research and management in order to make the content useful for the audience you want to target.
Convincing people through influencers
This is where your relationship with the authoritative people comes into equation. In the start, you can look for the smaller influencers who are not going to have larger audiences but they would have loyal following. Those influencers are going to share your website through the channels they have access to and promote your content and products among the ones who follow them.
If you have not worked on the foundational SEO, the technical one, of your website, you might not be able to be successful in the long run even though the incoming traffic may look promising in the start. Google and other search engines have robust systems for evaluating the websites but it doesn’t mean that technical SEO is less important. You are going to have to make sure that your website stays in the spotlight of search engine you are optimizing your website for.